Pernod Ricard extends ICAP support to Vietnam
19 September, 2013
Pernod Ricard CEO Pierre Pringuet was in Vietnam yesterday to sign a multi-partite agreement extending the International Center for Alcohol Policies’ (ICAP) pilot programme in its fight against drunk driving.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
